The recently published findings from NORAS 2004 affirmed
the strong market position enjoyed in Scotland by s1jobs.com. Not only does s1jobs enjoy *greater market penetration than any other generalist job site taking part in NORAS, but s1jobs also has the most **loyal users in the UK and the most ***memorable advertising.
Named Best Regional job site in the 2003 National Online
Recruitment Awards, s1jobs is easily the first choice job site brand for Scotland’s job seekers. In particular, s1jobs ’In The Wrong Job’ TV campaigns, have become something of a Scottish institution, with the launch ’ice cream’ ad being voted Scotland’s Favourite TV Ad at the 2002 Scottish Advertising Awards.
The latest batch of TV ads from s1jobs - continuing the
’In The Wrong Job’ theme - are now airing across Scottish TV and Grampian TV (the ITV network in Scotland). Two executions - ’Wrestling’ and ’Nursery’ - show people obviously in an unsuitable job. The pay-off urges them to visit s1jobs.com where they’ll find the no.1 range of jobs in Scotland.
m-peg clips of the two new ads can be downloaded from
the home page of www.s1jobs.com.
Ewan Colville, Head of Marketing at s1 said NORAS is an amazing piece of intelligence for recruitment advertising decision makers. Polling a massive sample of job seekers across the UK’s leading job sites and laying bare the comparative findings is hugely transparent and insightful. And of course s1jobs is happy to stand up and be counted. The results speak for themselves, affirming s1jobs’ market leading position in Scotland.
*Compares s1jobs’ penetration of Scottish workforce with
penetration of UK workforce by UK-wide generalist job sites.
**91% of s1jobs users claimed to have visited the site
more than once - the highest ranking for repeat usage in NORAS 2004. Average was 57%.
***29% of s1jobs users claimed they first heard of the
site via advertising - compared to the NORAS 2004 average of 11% (and 15% for the next best placed NORAS site).
For more information, contact:
Ewan Colville
Head of Marketing - s1now
E: ewan.colville@s1now.com
T: 0141 302 7514
Scotland’s No.1 Recruitment Site
S1 jobs enjoys continued success
.