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Stuart Gentle Publisher at Onrec

People Genie spearheads the European launch of artificial intelligence technology

for the recruitment industry

Technology to understand and analyse CVís just as a human would has been launched in Europe by recruitment software innovator People Genie.

Licensed from San Diego based Burning Glass, the patented technology has been developed to create ëSmart Genieí, which will be fully integrated within the People Genie family of plug-in facilities. Smart Genie can analyse a job specification and by using predictive modelling it can rank CVís in order of their suitability based on over 40 analytical techniques. Additional features also include the ability to match any number of CVís with an ideal job role.

Marc Hendrickse, Managing Director of People Genie said: ìSmart Genie is a real breakthrough for the recruitment industry. There are some basic programs around that claim to read CVís, but by only searching against key words they can easily overlook the best candidates. This cutting edge technology uses artificial intelligence to understand each CV to the extent that it can spot the difference between a skill studied on a course and hands on experience.

ìTraditional reading software does not eradicate the need for recruiters to sift through CVís, albeit they may have been able to eliminate up to half of a batch of 100 CVís by searching for a specific job title. Smart Genie will pioneer the way forward by enabling recruiters to spend more time with a true shortlist of candidates and less time processing irrelevant CVís.î

To link in with the other People Genie applications, Smart Genie has also been developed to assist with creating job adverts by suggesting all relevant skills for a role. It does this not only by utilising its extensive built-in information library, but also by learning from every CV it reads. The program continuously improves by storing information gathered from CVís collected from all worldwide users enabling it to recognise the most relevant skills required to help attract quality candidates.

Smart Genie will completely eliminate the need for recruiters to maintain an up-to-date skills library as it can easily be integrated with an existing database and then continuously up-dates and stores new information. Smart Genie will also help specialist recruiters to diversify by suggesting skills for job adverts and searching CVís in a whole range of industries, offering a powerful advantage over competitors.

Joshua Ticktin, Managing Partner of Burning Glass comments: ìAs we expand the deployment of our software beyond North America, we see People Genie as an important partner. We have been impressed by their approach toward using innovative technologies to solve real problems across the recruiting market and we see our software as a natural complement to their existing applications.î

ìThe recruiting industry is highly competitive and recruiters are under intense pressure to make precise and timely hiring decisions. Smart Genie will broaden the reach of both candidate and recruiter to help get the right applicant in front of the right hiring manager no matter what the industry or skill set.î

Smart Genie requires no manual data entry or human intervention as it is powered by machine learning technology. Using highly advanced pattern matching and predictive techniques it trains itself to search for patterns of career progression rather than solely relying on matching job titles and skills to a job specification. The powerful Smart Genie database can also translate text such as ëMS Wordí, ëWord 5.0í, ëMicrosoft Wordí and ëMircosoft Wordí, all of which are understood to be ëMicrosoft Wordí.

Smart Genie is being developed in response to market needs for a technology-based solution to deal with every stage of the recruitment process apart from a face to face interview. The program incorporates solutions which can be integrated with a clientís own software or it can
operate as a stand-alone system. A recruiter can send a vacancy advert to any number of job boards, and then collate the CVís in a customised database.



In addition to Smart Genie technology, applicants can be filtered automatically by an on-line interview. At any stage of the recruitment process e-mails and SMS text messages can be sent to applicants to update them on progress. If a job advertised on the Internet is filled or withdrawn a message can be sent to the applicant to inform them immediately. People Genie can also produce reports and analysis on which job boards provide the best quality candidates compared to their competitors.

People Genie software is powered by Microsoft.NET and is compatible with any PC with internet access. It is predicted that over 1 million vacancy adverts will be sent to job boards via People Genie software in 2003. People Genie operates through the Internet, rather than traditional client/server configurations, so it does not require an expensive installation process or in-house technical backup.

People Genie software is available through a selection of reseller Agents and also direct from People Genie at prices starting from 200 per month. A revolutionary ëpay as you goí option costing 10 per use will ensure the software is accessible to businesses of any size for all online recruitment requirements.