Research conducted by Job Channel shows that the leading category for job searches by InteractiveTV users is building, construction and trades, this sector accounting for 13% of all job searches. However, only 3% of PC web-based searches are building industry related. Likewise, medical, nursing and healthcare vacancies figure highly with Interactive TV users - accounting for some 5%of TV searches.
Angus Drever, CEO of Multimedia Television, the company operating The Job Channel, said:
Many businesses whether small or large have woken up to the potential of the online recruitment environment on interactive digital television and the web. What recruiters and HR managers must now understand is the different audiences each channel delivers. Our research provides an essential tool to employees. Who would have thought that 30,000 nurses looked for a job through their TV set?
www.jobchannel.tv
Nurses Looking for Jobs through the TV - 02/2001
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