New pasy-as-you-go marketing for recruitment consultancies

A new and unique ëpay-as-you-goí service that helps businesses market themselves more cost-effectively is being offered to recruitment and employment agencies by direct marketing experts Thomson Directories.

Our research shows that recruitment consultants are very pro-active in the use of direct marketing techniques to reach businesses in their area, says Karen Francis, Internet Channel Marketing Manager at Thomson Directories. They know who they want to target and it is usually a wide cross-section of businesses, so they need to choose the most cost-effective route for attracting new clients.

The ëpay-as-you-goí package developed by Thomson Directories includes Business Search PRO, an online service that gives access to the 2 million companies listed on the Thomson Directories database, and WebFinder.com, a search engine marketing service.

Once registered with Business Search PRO, recruitment consultancies are able to use any combination of search criteria to build bespoke, targeted direct mail and telesales lists. The annual subscription of 200 enables users to segment and see all the data on screen before cherry-picking the records they want to download, at just 8p per basic record.

For those recruitment consultancies and employment agencies with websites, the WebFinder pay-as-you-go service is an ideal and cost-effective way of driving new candidates and clients to their websites. WebFinder is a search engine marketing service developed by Thomson Directories to promote websites on some of the UKís top search engines, including Wanadoo, Ask Jeeves, Tiscali, and Streetmap.

A cost-effective way of generating business, the WebFinder service specialises in providing relevant results to users of search engines that can be location-specific as well as national. Once a business has registered with WebFinder they only pay when someone clicks through to their website, starting from as little as 5p a visit.

Neither of these lead generating services involve the high up-front costs that some marketing techniques demand and both are highly-targeted so the potential of sales leads is greater, adds Karen Francis.

Business Search PRO Online can also be used as the basis for a telemarketing campaign so results can be tracked, whilst WebFinder provides the facilities to track results by individual keywords

For more information on WebFinder please visit www.webfinder.com or call 01252 672222.

For further details on BSP Online, call 0845 9636261