New Aisle added to national incentive show to accomadate extra bookings

Following the success of last yearís show which was acclaimed by many visitors and exhibitors as the best ever, stands are selling out fast for the 2004 National Incentive Show.

With over 51% of last yearís exhibitors already securing their spaces show organiser, Reed Exhibitions has added an extra aisle to the UKís premier autumn promotions and incentives event to accommodate the demand for bookings.

Versha Carter, Event Director said: It is encouraging to see the impact that last yearís show made on the industry. In addition to over half of the 2003 exhibitors rebooking their stands, an extra 12% of bookings so far are from brand new exhibitors. There is no doubt that this yearís show is going to be even bigger and better than ever before.

Among those exhibitors who have already secured their stands are well-known industry names such as Halfords, Le Creuset, Parker Pens, Prodir, Russ Berrie Staedtler, Tams Group, TLC and 3M.

Taking place in Hall 20 of the Birmingham NEC from the 14 -16 September 2004,The National Incentive Show, now in its ninth year, is ideally positioned for the Christmas buying period and New Year planning. It delivers quality buyers from all over the UK who are looking to attract customers, drive sales and reward employees.

Once again the show will be co-located with The National Venue Show and The National Direct Marketing Show providing a unique opportunity to access a total of 600 exhibitors and attracting in excess of 8,000 visitors including sales and marketing professionals, sales promotion agencies, direct marketing managers, human resource personnel and event managers and organisers.

The National Incentive Show 2004 is run in association with the British Promotional Merchandising Association (BPMA) and supported by The Institute of Sales Promotion (ISP). Both associations offer help and support to visitors ensuring they make the most of the show, and can advise which companies to visit according to their business needs and objectives.

For further information on this yearís National Incentive Show visit www.nationalincentiveshow.co.uk. Companies interested in exhibiting contact
Gail Holm on 020 8910 7778 or email gail.holm@reedexpo.co.uk. Visitors can pre-register on the website.