Monster.co.uk, one of the UKís leading online recruitment sites, announced the launch of a national radio advertising campaign that will run for 4 weeks, targeting UK workers. The 40 second slots will run on a range of key national and regional radio stations including Capital FM, LBC, Virgin, and Jazz FM.
Created by Saatchi & Saatchi London, the impactful creative idea plays upon the despondent feelings that many people experience when they return to work in the New Year, and the need to re-create the festivities of previous weeks to re-capture feelings of excitement.
Listeners are advised: ídonít go to extremes to make your job more exciting, find the right one at Monster.co.uk.í
Kim Walma, head of marketing, Monster.co.uk comments, We are targeting people who reluctantly returned to work in January and who are especially inclined to escape to a new job. The execution is witty and the message has been kept simple for maximum impact.
Monster.co.uk launches back to work radio advertising campaign
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