Fresh off a successful marketing campaign during the 2002 Olympic Winter Games in Salt Lake City, Utah, Monsterô continues to flourish as one of the most recognizable brands in the world. The branding initiative propelled Monster to new heights in site awareness and traffic, as Monster received over 38.8 million unique visits during the month of February, according to I/PRO. This represents the highest per day average ever for Monster, with a daily average of 1.39 million unique visits. In addition, traffic numbers for the month of February from Media Metrix place Monster at the top of the online careers category, as an all-time high 14.2 million unique visitors went to Monster during the month of February.
According to independent research conducted by Media Metrix, Monster is the number one destination for career seekers and the 24th most visited property overall on the Internet, which represents Monsterís all-time high ranking. Monster maintained its stronghold last month with an average of 31.4 pages viewed per user and an all-time high power ranking of 398.8, more than four times that of its closest competitorís power ranking of 87. Monthly unique visitors to Monster increased from 5.7 million during February 2001 to 14.2 million for February 2002, an increase of 149 percent. Additionally, Monster reached the 16 million resumes milestone, while job seeker members surpassed 22 million.
ìMonster continues to exemplify the ultimate destination for career management and recruiting. Not only does Monster lead the careers category in overall site traffic, we also lead in quality site traffic, shown by the 31.4 average page views per user,î said Jeff Taylor, founder and chairman of Monster. ìTraffic for the month of February demonstrates how jobseekers come to Monster to utilize our wide array of career management tools and services. The duration of visits in turn provides our customers with optimal value, as this quality site traffic ensures that their job postings are receiving premium exposure.î
www.monster.com
Monster receives all-time high 14.2 million unique visitors
Record traffic propels Monster into top 25 most visited properties