Monster Proclaims Today’s the Day to Super Bowl Viewers across America

Leveraging the reach of Super Bowl advertising, Monster(R) today unveiled details regarding two creative spots, Soulmates and I Feel Love, slated to debut during the first and third quarters, respectively, of Super Bowl XXXVIII on February 1st. The 30-second spots encourage job seekers to further their careers and their lives as part of the company’s recently announced brand campaign and tagline, Today’s the Day. Monster, the leading global online careers property and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST), will also air the campaign’s first spot, Today, which debuted in December 2003, during the pre-game show.

All three spots were produced by Monster’s advertising agency of record, Deutsch Inc. of New York.Monster has achieved great success debuting new ads and launching brand campaigns during the Super Bowl, said Jeff Taylor, founder and chief monster. Our new campaign reinvigorates the job search process and encourages job seekers everywhere to take action. Capturing millions of Super Bowl viewers has proven beneficial in the past and we are optimistic that as a six-time advertiser, this year will be just as effective.

SoulmatesThe second spot from the new campaign, Soulmates, showcases the parallel lives of two men - an executive and a job seeker - who awaken and dress in separate worlds. The ad takes an inside look at their respective morning rituals to reveal surprisingly analogous character traits and idiosyncrasies - like a mutual affinity for argyle socks, crossword puzzles, and frosted, sprinkle-covered donuts - suggesting they may be perfectly suited to work together.

The spot ends with the two men shaking hands at the start of a job interview. I Dig You, the music of Robert Smith of The Cure, helps reinforce Monster’s message of motivation: Find The One You Dig.I Feel LoveThe third iteration of Monster’s Today’s the Day campaign is set to The Blue Man Group’s remix of Donna Summer’s disco mantra I Feel Love.

This spot comes alive and awakens the senses with vivid imagery of people from all walks of life going about their morning routines in brisk, energizing, ready-to-take-on-the-world fashion. The inspiring copy line sums it up: Get Ready For A Job You Love.The ’Today’s the Day’ campaign captures the excitement and energy one feels when finding the perfect job or candidate, said Kathy Delaney, Managing Partner & Executive Creative Director at Deutsch NY. The campaign has an immediacy to it that is very compelling. ’Today’s the Day’ is the perfect encouragement to get people to do something to change their lives right now. Right this second.Super Bowl XXXVIII will air live February 1, 2004 on the CBS Network from Reliant Stadium in Houston, Texas.