Using AI technology, the feature prioritises candidates based on insights through the LinkedIn platform, including the type of role they are looking for, the industries they are interested in and whether they are open to new opportunities. The feature then pools talent into various Spotlight filters, focusing on different member signals.
Open Candidates: Candidates who have opted-in to share their career interests are discoverable through the “Open to New Opportunities” Spotlight. LinkedIn research recently found that members who have turned on the Open Candidates signals are twice as likely to respond to InMail than the average professional.
Past Applicant: The second Spotlight surfaces the talent who may have applied to a previous role, or have started, but may not have completed, a Job application on LinkedIn. This audience is often still interested in the role and is four times more likely to respond to an InMail.
Likely to Respond/Engaged with Your Talent Brand: This Spotlight picks up candidate interactions on the LinkedIn platform with Career Pages, company posts or updates, and filters for those most likely to respond to a recruiter’s InMail. This provides significant time savings; when recruiters use spotlights and search, they get 64% higher InMail responses.
Jerome Leclercq, Senior Product Marketing Manager at LinkedIn UK, commented “We recently announced two huge milestones; our 15th anniversary and also reaching 25+ million UK members. This number is nearly 80% of the UK’s working population, showing how far we’ve come in the past 15 years and how vast a pool recruiters and businesses have to hire from. With access to so many candidates, what’s essential is that recruiters look to AI to provide the insights to match their instincts - shifting from passive recruiting to an era of talent intelligence.”
Jerome continued, “By helping recruiters better match candidates to roles, Spotlight saves hiring managers crucial time allowing them to focus on the most important parts of the job: building relationships and testing for skills and expectation fit.”
Along with Spotlight, LinkedIn will also be launching How You Match, which shows members how they measure up to the experience needed for a specific job, and 1-Click Apply, giving jobseekers the option to save contact information, including a resume, to make applying for a job as simple as a single click.
For more information on Spotlight, How You Match and 1-Click Apply, please see here