Ladies in lippy really do the business,according to brit bosses

A quarter of UK bosses admit they are more likely to employ a woman who wears make-up than one who does not, according to a survey of UK company directors, published today. Furthermore, 35 per cent of company directors say that a woman without make-up looks like she canít be bothered to make an effort. Indeed, the majority of UK directors (56%) believe that women who wear make-up look more professional than those who do not.

Surprisingly, more female directors (63%) than male directors (52%) had a prejudice against women in business who do not wear make-up, suggesting that male directors are now more politically correct than their female counterparts.
Khalid Aziz, Chairman of The Aziz Corporation who commissioned the survey, commented: Even in this age of political correctness it seems appearance remains vital in creating a successful first impression. This is because effective business communication works on both a spoken and unspoken level. Wearing make-up does not make someone better at their job than someone who does not, but looking well groomed always conveys professionalism. Paying attention to the details of appearance portrays a confident business image.

Even a male comedian like Eddie Izzard would surely admit make-up is very useful if you are speaking at a conference or giving large presentation on a lighted stage. Lights wash out natural colour; wearing make-up therefore reduces the risk of a ghostly conference pallor and increases your impact.

The survey also shows that a touch of blusher makes more of an impression with directors in the North of the country than those in the Midlands or South of England. 43 per cent of directors in the North felt that women who donít wear make-up look like they havenít bothered, whilst only 20 percent share this opinion in the Midlands.
The Aziz Corporation, spoken communications consultancy, conducted the survey as part of the seventh annual Aziz Management Communications Index.