Justgroup.net utilise viral marketing

Justgroup.net is to use a viral marketing campaign to cement and further develop its current brands, www.justengineers.net and www.justgraduates.net

The viral activity will take the form an email online penalty shoot-out game. The game will be distributed to the Justgroup.net database of more than 50,000 users.

The game will also allow players to sign up for a 32 player knock-Out Cup competition which will be played in late March, the Cup has been sponsored by Boysstuff.co.uk who are providing the prize; a top of the range pub style table football game.

Digital marketing agency Defused Interactive who developed the game is tracking the campaign, which is principally being promoted on viral sites, forums and via partners.

Anthony Bradley, Marketing Manager for Justgroup.net said, We believe we have some great products in our stable and this viral activity will cement our position and add value to our core business, as well as offering our users something tangible and fun to use.

www.justgroup.net