Following on from its recent announcement that Manpower Inc has taken a investment in its business, Jobsite has unveiled its marketing strategy. At a time when internet recruitment companies are ploughing millions into TV advertising to reach mass audiences, Jobsite has announced plans to buck the trend and use a 4 million marketing budget in a very different way.
Jobsite marketing director, Chris Newson explains the company's thinking: Our strategy can be summed up in three words - targeting, targeting and targeting.
Recruitment agencies and direct employers do not want to be swamped with a wave of inappropriate CV's. Jobhunters don't want to have to sift through mountains of irrelevant jobs. We are shaping our marketing activity to make sure we match the best candidates to the best positions. TV advertising is counterproductive to the needs of the people we serve.
To achieve this targeting online, the company has thought long and hard about the psychology and behaviour of the jobhunter, at the same time as how to use the strengths of the internet to their full advantage. he said.
Jobsite Spending Set To Buck The Trend - 02/2000
Jobsite spends clever