Intelligent Reach, experts in product level marketing, data quality & performance, has today announced a number of strategic hires to its senior team.
Joining from eBay Inc. Adam Scott is the new Head of Channel Sales and Partnerships at Intelligent Reach. Adam has a proven track record in launching and developing digital partnerships and previously spent five years at eBay Commerce Network, where he was responsible for the entire UK partner base, along with a number of pan-European relationships. He was also jointly responsible for launching and delivering eBay Product Level Advertising (PLA) for the UK, France and Germany in 2013.
With experience of working at both Amazon and Amplience, Asti Kanaris has been named Customer Success Director at Intelligent Reach. Asti has a wealth of experience in the SaaS ecommerce sector, having driven forward international customer-centric service delivery and operational management initiatives at Amplience; as well as launching a series of global online stores at Amazon as part of the Retail Customer Experience (RCX) team. She brings with her proficiencies and insight into the customer lifecycle strategy to ensure overall Customer Success in both the short and long term.
Fran Warrington, Account Director at Intelligent Reach, joined from Google. With eight years’ experience in client management, Fran comes from a background covering branding, digital advertising and social media strategy. She has a track record of developing relationships with C-Level executives to uncover business needs, influence marketing strategy and optimise service usage.
Veronica Belandia joins Intelligent Reach as a Customer Development Manager, after four years at eBay Inc, where she was Acquisition Manager, before moving to be a Sales and Key Account manager. Before this, she spent four years at PayPal. Veronica comes from a background of online payments and online advertising developed across the Spanish and UK markets.
These hires are just four out of sixteen overall appointments that Intelligent Reach has made to its team since the start of 2015.
Steve Rivers, CEO of Intelligent Reach, commented:
“We’re thrilled to be able to announce such strong additions to the Intelligent Reach team. Our multi-million pound venture capital investment from Scottish Equity Partners (SEP) in 2014 has allowed us to invest in our people, something that is vitally important to the future of the company.
Our new hires bring with them a wealth of individual experience and expertise which will complement our existing skills extremely well.”