Incentive World 2004

Incentive World 2004, the UKís largest promotional marketing, incentive and motivation event is set to be the most successful Incentive World ever with:

* An Inspiring seminar programme led by industry gurus focusing on driving sales, attracting customers and rewarding employees
* The return of popular features including the BPMA New Product Pavilion and the ISP Promotional Marketing Awards Winnersí Gallery
* The celebration of National Incentive and Motivation Week
(19 ñ 24 April) including the ISP Promotional Marketing Awards and the announcement of the ëMotivator of the Year 2004í
* Incentive World is the UKís industry forum and a networking opportunity for the incentive, motivation and promotional marketing sectors

Visitors looking for new ideas and solutions for premium merchandise, incentive schemes, business gifts, sales promotion concepts, achievement awards, motivation programmes, incentive and group travel, promotional clothing, games and competition prizes, point of purchase, packaging and print plus much, much more will find Incentive World 2004 an unbeatable source of innovative solutions.

Over 400 companies, a showcase of the best in the industry, are expected to attend and exhibitors already confirmed include Castelli Diaries, 3M, Debenhams, Halfords, Index, Insight-Promotions, John Lewis, Business and Incentive Gifts, Marriot Hotels, Obsessions, WHSmith and Waitrose

Incentive World 2004 gives visitors the chance to actually see, hear, touch and even smell and taste whole ranges of products and services that cannot often be easily appreciated via mailings, advertisements or websites.

This year, following the tremendous success of the first ever seminar programme at Incentive World 2003, Reed Exhibitions are working towards an even more innovative and inspiring programme delivered by thought-provoking speakers and illustrated with real-life case studies.

The seminar programme has the expert input from a committee of industry gurus, chaired by John Sylvester, Director of PandMM to ensure it is entirely content-led and covers the hot topics affecting the promotional marketing incentive and motivation industry.

The committee recently agreed the broad outline of the 2004 seminar programme which will focus on driving sales, attracting customers and
rewarding employees. Case studies will demonstrate the use and value of incentive, motivation and promotional marketing programmes and offer powerful and creative ideas to those who already run such schemes.

In addition to the seminar programme, other popular features returning include the BPMA New Product Pavilion and the ISP Promotional Marketing Awards Winnersí Gallery.

Incentive World 2004 is organised in partnership with the British Promotional Merchandise Association (BPMA) and endorsed by the Institute of Sales Promotion (ISP) and the Voucher Association (VA).

The exhibition takes place during National Incentive and Motivation Week, which aims to increase the profile and awareness of incentives, promotions and motivation and to highlight the direct benefits that a successfully targeted promotional marketing campaign can have to UK businesses.

For more information on Incentive World 2004, to book your stand or to pre-register as a visitor please visit www.incentive-world.co.uk.