Stuart Gentle Publisher at Onrec

IDTV - killing two birds with one media - 12/2000


According to a NFO Interactive/Burke Inc. ( study, wired Americans spend 3.8 hours a week watching TV while online. NFO and Burke noted that even when not done in conjunction with one another, there is still a close relationship between Internet usage and TV viewership. NFO/Burke also found that broadband users average 5 hours a week simultaneously online and watching TV -- compared to users with dial-up access who averaged only 3.7 hours surfing and viewing. High-speed users spend an average of 15.9 hours per week watching TV, while their dial-up counterparts spend 17.4 hours per week. However, only 16% of respondents report having high-speed access.