GO Jobs, a leading Internet job posting and job board tracking service, announced today, the release of a standardized format for tracking the effectiveness of online job postings and advertising sources of hire.
GO Jobs has released its former proprietary tracking system in an effort to create an open standard protocol that will not only benefit employers, but the industry as a whole. Technical specifications of this standard, which includes listings of over 2,000 job boards, are available for review on the GO Jobs website at http://www.gojobs.com/Docs/Referral.asp
As Fortune 1,000 employers direct job seekers to apply via their corporate Web sites, ëSource of Internet hireí tracking statistics are increasingly seen among large employers as a critical means to measure effectiveness of recruitment efforts, explains Jonathan Duarte, president of GO Jobs, Inc. By providing an automated global standard of ësourceí query strings, all parties can benefit, including ATS Vendors, job boards and employers.
Currently, when an employer lists a job posting on major Internet job boards such as Monster, CareerBuilder or Yahoo-Hot Jobs, a hyperlink is included to redirect the job seeker to apply directly at that companyís corporate career center. Unfortunately, once the potential candidate clicks the link to the company site, all tracking of the advertising source is lost for both the employer and the job board.
While many employers require the job seeker or recruiter to manually select a source from a drop-down box, or type the source name into a text field, the accuracy of this information is not consistently reliable, for the following reasons:
- A predefined list of applicant sources is inadequate, since some companies list job boards by the generic Internet heading.
- Many lists are not managed consistently to remove job board sites that no longer exist, or to update the continually changing job board space.
- Some systems require a source name to be entered manually in a text box, which can lead to spelling and punctuation errors and require manual corrections prior to use in reporting.
Many large employers use Applicant Tracking Software (ATS) from companies such as Peoplesoft, BrassRing, and Hire.com, some of which are currently in the process of defining their own standards, Duarte adds. If this continues, job boards, employers and ATS companies are at risk of potentially losing critical information due to incompatible systems. For More Information GO Jobs has made this standard, which includes listings of over 2,000 job boards, available for public review. Specifications for how to download the list on a daily basis, which can be required by Applicant Tracking companies, is also included. For more information, go to:
GO Jobs Enables Source of Hire Recruitment Tracking With New Open Standard.
Employers can measure effectiveness of online job boards.