Industry Specific is the new buzzword in the search engine industry, and the concept is being most successfully pioneered by the gaming industryís most visited portal, Gambling.com (www.gambling.com). Gambling.com has shifted its business from an information portal to a highly refined search engine, specifically for all things gambling related.
ìBy being a gambling specific search engine, and incorporating human editing in all of our categories, we can make sure that each search query produces relevant results for the user. As such our results are likely to be far more targeted than those you would receive on a non-specific engine like Google or Yahoo!î says Gambling.com spokesman Tim Rosenberg. But just as important as getting the most relevant results is the fact that Gambling.comís editorial policy helps to weed out operators that are deemed roguish. ìThe human involvement helps us maintain a high degree of control and thus provide reassurance and trust for our visitors as we attempt to eliminate rogue advertisers as soon as they are identified,î continued Rosenberg.
Proponents of ëIndustry Specificí engines say that there is more to them than relevant results. They believe that because search specific sites are focused on a particular market niche, they protect consumers. By virtue of being a gambling online search engine, visitors are clearly aware that their search results will be gambling related, and therefore it is the user who consciously chooses to seek gambling related results. A search for ëchipsí on Yahoo! generates a mix of results, including casino related results. While this is relevant for those looking for casino related sites, it may be unwanted by someone looking for information on the famous 1970-80s television programme of the same name!
But it isnít just the online search community that is finding the gambling-focused search concept so useful. Alistair Flutter from BetGenius.com is impressed so far. ìWe have attracted visitors who might normally not have come to our site ñ we hope that Gambling.com will continue to provide us with a good source of quality visitors.î
For more information, or to speak with a representative at Gambling.com, contact:
Lyceum Media
Raechel F. Peek
44 (0) 207 828 2244
raechel@lyceummedia.com.
Gambling.com leads Trend in ’Search Specific’ Engines
Industry Specific is the new buzzword in the search engine industry, and the concept is being most successfully pioneered by the gaming industryís most visited portal, Gambling.com.