The significant increase in job numbers and Joblist email subscribers that GAAPweb has experienced in the second quarter of 2004 is indicative of the continued vitality of the financial and accountancy job market and the financial recruitment sector overall. As recruitment consultancies and direct advertisers have continued to report a ceaseless demand for candidates across a number of areas, GAAPwebís quarterly statistics suggest that there is still significant demand from job seekers for new opportunities.
Quarter 2 2004 has seen the numbers of unique visitors to the GAAPweb site increase by 38.9% from the second quarter of last year. Total page impressions have consistently exceeded 1 million per month, a sign that users are spending more time on the site and are looking at a greater number of vacancies.
The significantly improved response to advertised vacancies is also illustrated in the number of subscribers to GAAPwebís daily Joblist email. Subscriber numbers show an increase of over 16% compared to Q2 2003 reflecting the increase in the number of available candidates in the market place. However, our clients have reported difficulty in filling some vacancies. Despite the number of available candidates and above average salaries, our clients have struggled to find the amount of newly qualified candidates needed to meet their requirements. It is expected that this situation will improve following the publication of ACCA and CIMAís examination results.
The second quarter of 2004 has seen a 42% rise in total job numbers compared to the same period in 2003. These figures also showed continued consistent growth from the first quarter of this year. In June, GAAPweb published an all time record number of both Standard and Premium Job Listings and also experienced vast increases in Advertising Agency spend. Our Advertising Agency clients reported a renewed vigour in their market and, as a result, a need to increase their spend across a range of online and offline media.
In response to this, GAAPweb has launched a new product ñ GAAPweb Daily Sponsorship. The product replaces GAAPwebís star job and text ad products, offering improved exposure on both the GAAPweb site and Joblist email service. The product offers a unique message received by all 18,000 GAAPweb subscribers, web banners running throughout the GAAPweb site to over 58,000 unique visitors plus a Premium Job Listing or dedicated page on the GAAPweb site. General Manager Rob Schofield explains:
ìThe response to our new product is indicative of a renewed optimism amongst advertisers. The opportunity to mix branding with specific vacancy advertising is proving to be a runaway success. Recruiters are still facing a challenge to find the right candidate, but are increasingly prepared to be more creative with their marketing. Products such as GAAPwebís Daily Sponsorship offer a successful mix of branding and exposure to a highly targeted audience.
GAAPweb quarterly performance analysis April-June 2004
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