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Stuart Gentle Publisher at Onrec

Firstassist brings innovation to the group personal accident market

New offering brings more than just financial security

FirstAssist, the leading health and wellbeing solutions provider, is heralding a new era of accident cover with the launch of its group personal accident service. The development of this new accident insurance product delivers much more than just a cash payment in the event of accidental injury or death. FirstAssistís entry into group personal accident cover is unlike any other product currently on the market. It incorporates traditional personal accident insurance with a range of valued services, bringing individuals emotional support, alongside financial aid.

The fresh approach to group personal accident includes workplace health and safety assessments, rehabilitation advice and occupational health, full EAP and business travel cover. Based on FirstAssistís health and wellbeing expertise, businesses will benefit from a new approach to accident and healthcare cover.

Paul Atkinson, Group PA and Travel Manager of FirstAssist comments, ìFirstAssist understands that the consequences of a serious accident can extend beyond the loss of income. For example, an injured person or a relative of one who suddenly dies following an accident may well need to talk through matters that are difficult to discuss with friends and family. In this case they could talk to one of a team of qualified and experienced counsellors.î

Through FirstAssistís group personal accident service, individuals will have access to a team of professional counsellors, providing help, support and guidance. Legal Expenses Insurance is also provided, offering essential legal advice from barristers and solicitors and legal expenses if necessary. If an accident is the fault of a third party individuals can obtain expert legal advice on all aspects of personal injury. Such advice can be accessed via a contact telephone number provided with the Accident Plan. And in the event that there is a strong case for compensation the Legal Expenses Insurances provides added security, leaving individuals free to seek justice through the courts.

Paul Atkinson continues, ìTraditionally, personal accident insurers responded to a serious or fatal injury merely by making a payment. Whilst this may address the financial consequences, it does not provide a full and appropriate response to a traumatic event. FirstAssist is aware that by providing both financial and emotional support, injured parties and their relatives are able to deal with and adjust to the changes in life which have been brought about as a result of an accident.

ìOur comprehensive post trauma service combines the immediacy of specialist counselling and support telephone facilities with focused referral for face to face counselling. In the event of a serious workplace incident, access to the counselling service can be arranged for all employees in connection with the incident, offering another level of support.

ìFirstAssist has developed its own group personal accident product to provide more than the traditional offering in this market. Access to counselling and legal advice, combined with rehabilitation services and early return to work programmes benefits both businesses and their employers. This is part of FirstAssistís ongoing expansion strategy, bringing a new level of healthcare and wellbeing products and services.î