CIM enables employers to benchmark marketing skills with new professional marketing standards

In order to allow employers to benchmark the skills of their marketing teams, The Chartered Institute of Marketing (CIM) is launching a set of Professional Marketing Standards.

The standards have been developed after significant research involving employers, academics, tutors and students. The research enabled a framework to be developed outlining the capabilities and activities that employers should expect their marketers to carry out in their professional role including research, strategy, implementation, measuring effectiveness and managing people. The framework sets a standard for each level of a marketing career.
In line with the changing requirements of employers seeking professional marketers, CIM has revised the syllabi of their qualifications and will unveil new developments for September 2004. The new qualifications link in with the recently developed Professional Marketing Standards.

Paul Gostick, CIM’s International Chairman, explains: The new qualifications are based on CIM’s Professional Marketing Standards, so students can be assured that the course they follow will equip them for their next move in their marketing career. The syllabi are based on current marketing practice, as well as including theoretical models, which gives employers reassurance that not only do CIM qualified marketers have a sound theoretical grounding in marketing techniques, but they know how to apply them in practice to deliver value and bottom line results.

CIM’s Professional Marketing Standards are available on their website at www.cim.co.uk/standards, enabling employers to benchmark their marketers to see if they have the required professional skills and knowledge for their roles. Those employers wishing to find out more about qualifying members of their marketing team should contact qualifications@cim.co.uk or call 01628 427120.