Spending on online ads in the UK will rise from 50 million in 1999 to 479 million in 2002 says Fletcher Research.
When it comes to the ads that are run on the internet, the biggest share of new advertising still goes to search sites and portals. Of the campaigns to appear between April to September of 1999 the most popular were: Yahoo with 103 campaigns, Excite had 88 and UK Plus 81.
Web navigation, news, and reference sites account for almost 50% of ads placed between April and September. Web navigation ran 26% of breaking campaigns, 22% ran on news and reference sites, 23% on entertainment, financial service, 10% and computing sites some 7%.
Banners Are The Best - 02/2000
Online ad spending is up says Fletcher Research