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Stuart Gentle Publisher at Onrec

Bamboozled by Google?....Delay using eBay?

Get digital-savvy or your business will have to face the consequences - PDG

Businesses need to start thinking about their future marketing approach and how the digital age will affect their human resources requirements, according to the market leading marketing thinkers at PDG Graphics Limited of Nottingham.

PDG has harnessed new technology and grown from a solid traditional design agency into a serious marketing, new media, and graphics consultancy in only a few short years. PDG can already see how the emergence of market leading technologies like eBay and Google could have far-reaching implications for UK business in the future.

David Wilson, managing director of PDG Graphics, explains: eBay and Google are revolutionising business faster than most businesses currently realise. It’s conceivable that most companies with a sales or marketing function will need to consider having an eBay manager or a Google campaigns manager in the future. Those who aren’t thinking like this could be left behind as the digital revolution gathers even more pace.

As with any new technology, these things do take time to achieve market penetration, however eBay and Google are now so well established it’s time to think about how your business can capitalise from them, rather than burying your head in the sand and pretending they don’t exist. The good news is we have already done a lot of the hard work in understanding the sales and marketing opportunities of these new digital mediums, and we are happy to share this knowledge with clients.

PDG has embraced leading digital technologies and combined them with intuitive design, creative brilliance and years of business common sense. The result is a portfolio of business solutions that can help businesses of all shapes and sizes navigate the digital maze, whatever your current level of ’digital navigation skills’.

To see how your company can capitalise better from the digital revolution, call David Wilson or David Coe at PDG on 0115 9678 555,
e-mail david.wilson@pdggraphics.com or visit