Age Positive Week is aimed at raising awareness of age diversity issues and challenging negative age stereotypes. Ageism can affect anyone at any stage of his or her career and is the most prevalent form of discrimination in the workplace.
Take action.
Spread the word.
Help eradicate age discrimination in the workplace!
Partner with Age Positive to highlight this important issue to your readers. Below is a list of suggested media angles and opportunities you might like to consider to get involved with Age Positive Week.
Sat 19th June: Sports Event, VISUAL OPPORTUNITY
We are currently finalising arrangements for a celebrity sports event, involving both younger and older players. Once details are confirmed, we will provide you with further information.
Mon 21st June to Wed 23rd June EDITORIAL ANGLES
Why not consider one of the media angles below for a feature on Age Positive and age diversity in the workplace to coincide with Age Positive Week i.e.
* What are the business benefits of being age positive for employers?
* Is Ageism the new sexism?
* Loyalty - does age dictate loyalty to jobs today?
* What are the psychological effects of ageism on employees and employers?
* Are you being Age Positive? Benchmark your companyís practices against Age Positive Employer Champions
* Celebrity supporters of the campaign including Sir Alex Ferguson, Dame Anita Roddick and Gloria Hunniford give statements of support for being Age Positive
* 10 Top Tips for being Age Positive
For further information, please contact:
Kate Matthews, Age Positive, ph: 020 8238 8551 or email: kate.matthews@geronimopr.com
Please note case studies of individuals and employers are available upon request.
Age positive week 2004
The Age Positive campaign is pleased to announce that Age Positive Week will run from 21st June - 25th June 2004.