placeholder
Stuart Gentle Publisher at Onrec

A Classic, from The professor

A BUSINESS expert at the University of Luton has written a book that is set to become a classic - The Times newspaper

íTransforming the Companyí by Colin Coulson-Thomas is now out in paperback and is said to be the book ìfor every ëthinkingí managerî, offering practical advice for success in an intensely competitive business environment.

The book is based on extensive research and interviews with leading executives and top directors from over 2,000 companies.

Transforming the Company identifies the critical success factors that distinguish winners from losers in the struggle to become more flexible, responsive and competitive.

This is what the critics say about the book:

ìA classic of the genreî The Times

ìThis positive and thought-provoking book will uplift, inspire and enlightenî Manager

ìAn objective and comprehensive guide to what those in business should and should not do in order to manage changeÖwith practical checklists included, it looks set to become the essential business tool.î Strategic Change

Professor Coulson-Thomas shows how to bridge the gap between intentions and outcomes in the book. Topics include:

management theory and corporate reality;

transforming the board;

providing strategic and distinctive leadership;

winning business and building customer relationships;

transforming intentions and business development outcomes;

introducing more flexible patterns of work and knowledge management;

operating in the international marketplace;

integrating learning and working;

partnering with consultants and business schools;

supporting the network organisation.

The Professor is an experienced chairman of award winning companies, leader of the worldís largest winning business best practice programme, and an active consultant on business development and corporate competitiveness, learning and transformation. He is the UKís first Professor of Competitiveness at the University of Luton.

Transforming the Company, Manage Change, Compete and Win (ISBN 0 7494 4270 0) is 12.99 from Kogan Page,120 Pentonville Road, London N1 9JN. Visit www.kogan-page.co.uk

For further information about the all courses offered at the University of Luton, including the new foundation degrees, please call 0800 389 66 33 or visit the Universityís website at www.luton.ac.uk

For more information about the Masterclasses which Professor Coulson-Thomas offers, please call 01582 743918 or email masterclass@luton.ac.uk.