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Session Synopsis: Fredrik Tukk, Head of Communication, Branding & Marketing, Maersk

Big data analysis - how to take your online recruitment one step further

We have in close cooperation with Microsoft developed a big data model for analysis of our users/fans/followers on our social media channels to be able to analyse their behaviour and presence to target our recruitment efforts more efficently. Where are our biggest contributors located? Which channel should we use for city X, Y, Z?