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Succeeding in a ‘50 Shades of Gray’ market – one where the wrong exposure hurts both ways

Chris Bones, Partner & Co-Owner, Good Growth Ltd

The internet has changed the rules of recruitment for all companies. With online now the dominant route to market for all job hunters not just graduates/college leavers, it is now more important than ever to develop a recruitment strategy for the digital channel that takes every opportunity to communicate the employment brand and engages the right people to apply for the right jobs – at the right time.

Chris shares his views and experience of developments within the market and highlights the key elements of good practice in presenting the employment brand online as well as some of the common pitfalls and mistakes that companies should avoid. He discusses the growing influence of social media within the market (for employers and for candidates) and stresses the importance of learning the lessons of e-commerce to develop the online recruitment offer.

For customer-centric businesses, there is now a real need for ‘employment customers’ to be handled as well as your business customers.  This includes the decisions that employers make about how they automate the early stages of recruitment for employment brand and employment outcomes. 

With extensive knowledge of the digital environment and global talent development Chris will use real-life examples, to highlight the importance of listening to the customer – in this case, the job hunter - in the market. By doing this, organisations can talk to the job-hunter before they get away and reduce the length and cost of filling key positions.