Strategic Recruitment via Facebook

Speaker: Fredrik Tukk, Head of Communication, Branding and Marketing, Maersk

Can you use social media to recruit new people to your organization? Maersk Drilling has created a digital strategy to support one of their corporate strategic targets: to find, attract and recruit 3,000 new employees. In here the focus is on how the corporate strategy lays the foundation for a successful implementation of the right channels, how Facebook has become one important tool for lead generation of new employees, and how the Employee Value Proposition is displayed in content stories, pictures, videos and testimonials – and the keys to success for online recruitment.