Speaker Bio Sean Rehder is the founder of Rehder Talent Logistics (RTL), an independent consultancy based in southern California that implements internal workforce applications and processes. RTL focuses primarily now on recruiting and managing workforce business solutions built on Salesforce.com. Sean's previous workforce solutions have been used by companies like Electronic Arts, Genentech, MGMMirage, CNET, Adobe, Yahoo, and Seagate. Session: CRM-Based Recruiting Sean's presentation will be in regards to implementing Contact Relationship Management (CRM) principles, practices, and models in today's corporate recruiting and talent management departments using the Salesforce.com platform. How the "outward view" of a CRM application, rather than the "inward view" of an ATS system, will help your company do the following: • Map the Talent in Your Industry by Defining the "Passive Talent" Recruiting Process: From Leads to Contacts To Opportunities to Candidates • Increase the Quality, Quantity, and Depth of Relationships that Your Company Has with Potential Employees • Deliver "Key Information" at the Right Time to Your Recruiters as they Attempt to Sell the Opportunities at Your Company • Determine What Your Company's True Talent Pipelines are and How “Healthy” are They What You Will Learn: • Why most recruiting functions have been designed to focus inwards. • Why inward focusing ATS won’t support a proactive, outward looking recruiting function. • How a sales and marketing based approach to recruiting works. • Specific detail on using Salesforce.com to run a recruiting function .