Speaker Bio Jose Manuel Montenegro leads Sensis' (formerly known as Focus Multimedia) award-winning team of interactive marketing professionals and oversees the agency's U.S. Army account. He has successfully introduced other clients, including the California Lottery and United Healthcare, to Hispanic online media and expanded the versatility of client media buys to feature not only traditional online vehicles but also high-impact emerging media initiatives and tactics. Under his direction, Sensis purchases more than $2 million in Hispanic digital media alone, not including the company's media buy in the African American and general markets. Jose Manuel came to Sensis with significant operational and marketing communications experiences at UPS, Ford Motor Company in Venezuela and Sony Pictures Television International. He received his Bachelor of Science in Industrial and Systems Engineering and a Master of Business Administration from the University of Southern California. .