Speaker Bio Since joining Google in Feb 2005, Google's manager of Education and Recruitment Advertising, Jason Katcher, has been the driving force behind Google's entrance into the recruitment advertising space. With 6 years of recruitment advertising background under his belt, Jason has spent the last 2 years partnering closely with the recruitment advertising agency community to educate them on innovative, new techniques in the digital landscape. His team currently oversees the top brands in the for-profit education industry, as well as, the premiere advertising agencies in employment marketing. Navigating search engine marketing, display advertising and properties like YouTube, while also gaining better insight into marketing performance are opening new doors when it comes to reaching active and passive talent both on and offline. By helping companies and agencies better understand how to leverage the Google media platform, recruiters and candidates are finding new ways to connect with each other. Session: Google: Impact of Innovation on the Recruitment Advertising Landscape Google is clearly one of the biggest game-changers in the global economy, consistent with this year's conference theme: "The Only Global Gathering of Online Recruiting Leaders and Game-Changing Technologies." Recognizing that the war for talent is one of the top business issues for business for the next several decades, Google is certainly going to be a driving force in our "search" centric future. Come hear first-hand about Google's growing solutions to the Global Recruitment Marketplace, and learn about adding new useful tools for uncovering talented professionals. .