Optimize and Conquer Key themes to this presentation: 1. Examine how the Internet and technology are shaping human resources and how organizations can attract the talent needed to thrive in tomorrow’s economy. 2. Find out how to drive targeted candidates to vacancies. 3. Find out how Google, Yahoo! and MSN are redefining how employers should promote and drive traffic to their job listings. Joel Cheesman Joel Cheesman, president of HRSEO, is one of the Internet’s most famous and widely-read blogger on emerging recruitment issues in the world. He was the recipient of Recruiting.com’s Best Technology Recruitment Blog in 2006. Joel’s blog is a daily chronicle of how the Internet and technology are shaping human resources and how organizations can attract the talent needed to thrive in tomorrow’s economy. As an employee and insider of some of America’s biggest online job sites since 1997, Joel founded HRSEO to help employers and companies in the recruitment space move to a world where search engines deliver high quality and cost-effective traffic. .