Just Text Me: The Growth of Global Mobile Marketing
Back in the good old days when we needed something
from our colleagues we'd simply say - "send me an email." Today,
that "old phrase" is being replaced by text messaging and mobile
marketing. With new technologies and enhanced content, the mobile
phone has become a multimedia communications tool and entertainment
center. In this session you'll get a glimpse into the mobile marketing
marketplace and the strong implications it holds for recruiting. Louis is a 12 year veteran of the advertising and marketing industry. He first cut his teeth in the agency world at DDB Seattle back in the 90’s before joining a small creative boutique agency called Austin Knight. Austin Knight was one of the few early adopters of interactive development for talent attraction in the mid 90’s before being acquired by TMP Worldwide. In Mr. Vong’s current role he is responsible for setting the vision and direction of TMP Interactive, working closely with clients to deliver new innovative strategies and emergent thinking with emphasis on utilizing the latest technologies and tools to build dynamic and immersive brand experiences. Mr. Vong is also a member of TMP Labs. TMP Worldwide’s internal R&D think tank, tasked with development of next generation recruiting strategies and tools. He serves on the Board of Directors for the Professional & Technical Diversity Network and is a member of multiple local grassroots recruiting organizations in Seattle, WA. |