The company’s brand value and reputation are among the things that encourage potential candidates to apply for a position with a company. More importantly, candidates now turn to the internet to find out more about the companies they are applying to.
A recent study by George Washington University and its online public relations program revealed that online PR is an effective way of developing strong brand value and credibility. Online PR is also very measurable, making it easy to keep track of key metrics such as sentiment, items and engagement. This means companies that run effective online PR campaigns have a higher chance of recruiting the best talent on the market.
Read the full infographic below to learn more about measuring the effectiveness of online PR.
Measuring Online Public Relations Effectiveness is an infographic by George Washington University.
Download the full infographic here
