Issue 117 - 29th June - 27th July
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Jobsite’s national January brand campaign launches this Sunday09/01/2009 10:01:00The second phase of Jobsite’s brand campaign follows the great success of their October advertising which saw 104% uplift in searchable CVs, 148% increase in registrations and 50% growth in applications. Jobsite launched their campaign after a two year growth strategy which saw them develop real depth and breadth to their service with an unrivalled offering by region and sector. Jobsite’s 4th TV advert has been specifically created for January and encourages workers to update and upload their CV to Jobsite rather than keeping it filed away for future use. The ad continues to feature Max Beesley who amplifies Jobsite’s characteristics as a down to earth, straight talking ‘jobseeker ally’. In the current climate people want a job board partner who understands how tough jobseeking is and is doing all they can to make finding a new job quicker and easier. The national TV campaign will run in the ad breaks of prime time programmes, across both terrestrial and satellite channels, which combine outstanding audience reach with targeted positioning to ensure that Jobsite are in the right place, at the right time; to pick up the right candidates for their clients. Confirmed programmes to date include Manchester United vs. Chelsea, Coronation Street, Dancing on Ice and Celebrity Big Brother. This TV activity will be supported by a heavyweight national and regional print campaign across Jobsite media partners including Associated Newspapers (comprising Daily Mail, Mail on Sunday, Evening Standard, Metro and London Lite), Northcliffe Media and Clyde & Forth. Jobsite will also take over the Metro cover on February 2nd to promote the great range of clients that advertise vacancies on Jobsite. Online, Jobsite will be increasing existing spend by over 50% with an extensive PPC and banner campaign. In addition, Jobsite have launched a new product for clients that will help their vacancies stand out and increase their attractiveness to a relevant and selective set of candidates. These Premier Ads give extra prominence to clients’ vacancies in both candidates’ search results and their Jobs-by-Email alerts. Commenting on January’s brand campaign, Keith Potts, Jobsite CEO says; “Our heavyweight, highly targeted, January brand campaign across TV, print and online ensures that people start their job hunt with Jobsite. Combined with our partnerships and network of sector and regional sites we’re reaching both active and semi-active jobseekers from all industries, locations, salaries and skill sets. This makes the choice simple for recruiters - if you’re looking to fill vacancies, use Jobsite.” onrec.com news can only be reproduced with the permission of onrec.com or if onrec.com is attributed as the source.
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