Issue 117 - 29th June - 27th July
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American know-how in pracuj.pl18/11/2008 10:30:00The Responsys Interact system is a tool provided for email marketing based upon the user’s life cycle within the website. Actually, such an email marketing is not a simple distribution of advertisements aimed at the particular target group. These days it is necessary to match up the message to a certain user in order to make the contents and the moment the messages reach the user meet his/ her expectations. The most significant functionality of the Responsys Interact system is its ability of advanced personalization of messages sent to the users basing on the demographic and behavioral data. The system “memorizes” all previous behaviors of the user registered in the website and adjusts the content and type of the messages to be sent. The Responsys Interact features advanced functionalities, which allow to track emailing efficiency. Owing to this option, you can easily test and optimize creations and monitor conversion as well. Moreover, basing upon the reports, the marketers are able to build up a profile of the user who got into interaction with a particular email and use this knowledge to prepare further campaigns (behavioral targeting). The system can be easily extended with new functionalities such as, for example, mobile marketing platform. The survey carried out by Forrester Research Inc. in Q4 2007, shows that Responsys Ltd. takes a leading position among providers of email marketing solutions on the U.S. market. Grupa Pracuj is the first Polish customer of Resposnys Ltd. and has joined the circle of global organizations including AOL UK, General Motors, Ford and Lufthansa. - Such an attitude towards communications with the users means pushing ahead with Pracuj.pl strategy on user-friendly forms of advertising. We are one of a few Polish labor websites, which doesn’t apply aggressive types of advertising covering proper contents and commercials, which have been released, are always related to the careers issues and personal development - adds Maciej Noga, Marketing Director of Grupa Pracuj, an owner of Pracuj.pl. onrec.com news can only be reproduced with the permission of onrec.com or if onrec.com is attributed as the source.
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