Integral Search & Selection launch contemporary new website16/10/2008 09:55:00A company that has traditionally focused more on offline marketing campaigns to publicise senior appointments in audit, risk and tax both within the UK and across the international market, Integral’s investment in a user-specific website reflects a shift in marketing strategy. It also “reflects a changing appreciation among senior candidates who are becoming increasingly interested in applying to domestic and international job opportunities online,” says Steve Skeates, Managing Director. A dedicated newsfeed has been built into this dotVacancy3 site, enabling social bookmarking of current news and affairs as well as RSS feed subscription. Optimised sector-specific articles have also been married with related jobs, targeting passive candidates who come to the site via ranking articles on search engine results pages. Integral’s branding has been integrated with colour-coded sectors, resulting in an attractive and visually consistent modern website. Whilst their previous website suffered from excessive and non-related search results, the search function has been simplified while remaining sector-specific, improving usability and making this a sleek and uncluttered website. Your best investment is your own website: for more information about how 4MAT can facilitate this investment, please visit www.4mat.com or call 0207 247 9494. onrec.com news can only be reproduced with the permission of onrec.com or if onrec.com is attributed as the source.
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