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Online Recruitment

Gumtree launches upgraded user experience

28/08/2008

Gumtree, the UK’s no.1 classifieds website, has launched its Gumtree Pro Console, designed to help recruitment and property professionals to manage their adverts on the site more effectively.

Rolling out immediately, the Pro Console allows Gumtree account holders to directly login using the new URL www.gumtree.com/login, enabling them to view all their posted adverts quickly and easily, and repost specific ads in bulk. The new easy-to use-interface will save users time searching for and finding all their adverts, while account information and payment details will also be accessible at-a-glance from the same integrated Console.

Gumtree, which has become popular with property and recruitment professionals for its excellent value for money, allows users to reach more than 1 million visitors a month with unlimited adverts for only £50 for property adverts and from as little as £25 per advert for recruitment professionals. The Pro Console will save professionals time when managing their adverts and give them a new, simple way of managing their adverts.

More features will be added to the Console on an ongoing basis this year, including facilities which will allow users to monitor and download hit figures and other key metrics for their adverts, and a ‘page rank’ tool which will give professionals information to help them decide whether to repost adverts.

Claire Whitehead, strategy manager for jobs and housing at Gumtree said:

“We’ve listened to our customers and incorporated their suggestions into the new product. Feedback from our customers has suggested that an easy-to-use, simple interface is one of their primary requirements. Along with this we conducted an extensive review of the competitive arena to determine the essential components needed for our users and have come up with a new simple and uncluttered look to give them maximum functionality.

“Gumtree is a value for money proposition for reaching a huge user base, and this new launch will make it easier to manage adverts for those professionals who post larger volumes on the site.”

Gordon McRobert of Red Dot Properties comments “We use Gumtree because the reach it provides is unrivalled for the spend. The recent introduction of the Pro Console has made the experience a lot more user friendly and makes it easier to manage our account, track payments and keep an eye on all the adverts that we’ve posted.”

www.gumtree.com

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