Issue 108 - 28th September - 26th October
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Google can be a great source of candidates to online job adverts but it can be expensive. This is where 1Job.co.uk’s new Candidate-Advert Linked Search system can help them.
The system enables more job advertisers to target more of the candidates that they want to find. With costs as low as 10p per candidate referral, this looks like a great deal for job advertisers.
By funnelling candidates searching for jobs on Google through the 1Job site, and then by deep linking directly to the job advert on the job advertisers own website, 1Job claims that job application and CV registration rates are significantly increased.
For many advertisers 1Job can literally take a candidate from Google to a job advert on their website in just 2 clicks. For many sites that is even faster than when a candidate enters from the sites’ own homepage, and these candidates have come from a Google search seconds earlier.
“ 1Job’s objective is to make job-hunting fast and simple. That’s why over 1 million* candidate referrals are made to our clients job adverts each month” says 1Job’s MD Julian Felstead.
“ In the UK, over 70% of online job searches are believed to originate from Google. Ask yourself… how would you search for jobs on Google? That’s our approach here at 1Job. It’s what we think about all the time.
“By dynamically optimising each page of jobs on our site, we’re able to send the right candidates directly to each of our job advertisers individual jobs every day.
“The key to high candidate response levels starts by thinking like a candidate, and then optimising searches on Google to work for them. For example: if you’re an executive living in Essex then you’re likely to look for ‘Executive jobs in Essex’**; or if you’re a Sales person in Surrey then you’d look for ‘Sales in jobs in Surrey’**.
“Those are the sorts of search terms we optimise for. On Google, 1Job ranks in the top 20 for thousands of logical job searches like these.
“By clicking on the 1Job search result on Google, you immediately arrive on a page listing jobs precisely relevant to your Google search. Clicking on any job title that interests you takes you directly to the full job advert on our client’s own site. Candidates can then make their job application or CV registration. It’s that simple.
“For any site that with over a 150 job adverts our system offers great benefit and value. We charge a low fixed rate cost per click for each candidate referral that we send to an advertisers site, CV registration pages or job adverts.
“Advertisers set-up is minimal, and as job adverts are updated automatically, there’s no on-going effort required by clients. We work with our clients on a month-by-month basis with no contract tie-in. Clients set their budgets for the target number of candidates they want sent to them each month… and can stop and start receiving candidates from us whenever they want.”
Job advertisers can find out more about 1Job’s new low cost per click service, or take a trial by calling: 0870 3500 230 or emailing: sales-pr@1job.co.uk.
* ABCe audit Jan 2008. 1Job is the No.1 vertical job search engine in the UK – source Hitwise.
** 1Job.co.uk has thousands of top 20 positions on Google at any one time. For the phrases marked our rankings were number 1, or 2, on the 20th June 2008.
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