Issue 108 - 28th September - 26th October
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Top Position’s dedicated client account manager flagged up the problem during routine account maintenance and worked with the search portal to launch a formal click fraud investigation. This resulted in a refund of almost and £1000 being paid to the client as compensation for lost clicks.
“Although the three major search platforms have made great strides forward in their battle to contain the problem of click fraud, pay per click advertisers can still find themselves with a depleted budget and no real clicks,” says Top Postion’s managing director, Daniel Jupp.
“Monitoring for wasted clicks and analysing advert click through rates form a routine part of Top Postion’s account management service. We have a number of systems in place to detect and investigate suspected click fraud activity before it becomes a problem for the advertiser.”
The possibility of click fraud, where users click on an ad not out of interest but simply to make the advertiser pay for the click is perpetrated in both human and computerised form.
In its automated state, robots are programmed to click on the PPC advert, depleting the daily budget so the advert reaches as few real consumers as possible. Human click fraud is a growing phenomenon with low cost labour in countries such as China and India hired to click on text ads. Again, the budget is used up, search statistics are distorted and the likelihood of real search users seeing the ad is dramatically reduced.
While click fraud continues to make headlines in the technology sector, both Google and Yahoo employ complicated filtering systems, designed to weed out suspect clicks before the account is charged.
Named one of the UK’s Top Regional Digital Agencies by industry watchdogs, Top Position’s qualified account managers are constantly on the look out for suspect clicks, ensuring every penny of a pay per click budget is directed at real search users with a real interest in the product being advertised.
The Managing Director of Top Positions will be speaking at the Onrec Trade Conference - www.onrec.com/trade
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