Recruiters Face New Challenges With Their Search Marketing Strategy

27/10/2006 10:11:00

Recruitment search marketing specialists SiteVisibility have published a white paper titled ‘Recruiter Search Marketing Strategy’. The paper examines the key challenges and opportunities that both recruiters and job board owners are likely to face when developing their search marketing strategy in the Web 2.0 era.

The UK recruitment sector leads the market in terms of online ad spend with over £102 million pounds spent in the first half of 2006 (compared to £94 million in the first half of 2005). Of that £102m, Pay-Per-Click advertising (PPC) (also known as ‘Paid Search’) accounted for 58% of all money spent on online advertising.

However, this growth in PPC advertising is also driving up the cost per click (CPC) for competitive job related search phrases, which means that search engine optimisation (the process of improving your website’s position in the natural or free results) is increasingly becoming a key part of the recruiters’ online marketing mix.

Recruiters and job board owners must therefore re-think their strategies to ensure that they are best placed to take full advantage of the new opportunities in Search and to tackle the increasing competition they face for search engine positions. If they don’t then they could find themselves struggling to improve candidate flow; build a quality CV database and generate sufficient profit to survive the new 2.0 battleground.

To download the full White Paper ‘Recruiter Search Marketing Strategy’ visit:

www.sitevisibility.co.uk/rsm.html

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