- Foosle launches new behaviour change guide to help employers get candidates to try video interviewing
- Nine in ten (89%) millennials claim to be ‘tech-savvy’, but aren’t using the latest tech to apply for jobs
- Less than 5% of millennials have tried out video interviewing
Three in four (78%) Brits describe themselves as ‘tech-savvy’– adopters and users of all things digital.[i] However, this tech-enthusiasm has not crossed into the world of job-seeking, with just 15% in the UK claiming to have used digital tools to apply for a new role[ii].
To bridge this technology-adoption gap, Foosle has launched a pioneering approach to get candidates using video interviewing. The guide uses behavioural science principles like social norms, reciprocity, messenger and more to help employers and recruiters influence candidates to embrace video interviewing as a new part of the job application process. The guide will be sent to employers using Foosle’s video interviewing tools and is freely available for anyone to download from the Foosle website.
Foosle’s research revealed that younger generations aren’t as tech-forward as expected when it comes to applying for jobs, even in comparison to older generations. Nine in ten (89%) millennials[iii] describe themselves as tech-savvy. However, a very small proportion of these jobseekers have used digital-video methods to apply for jobs. Fewer than one in ten (8%) millennials have recorded a video interview or participated in a live job interview via Skype. Meanwhile, 7% of an older generation (45-55 year olds) can claim the same, dispelling myths that millennials are more digitally resourceful on the job hunt.
A higher proportion of these jobseekers are still using more traditional means to apply for jobs. CVs and covering letters are used by three in four (74%) millennials and 40% use networking to seek out job opportunities.
Despite the slow adoption of digital job applications, millennial candidates are keen to reap the benefits they offer. Two in five (43%) think that an opportunity to show off their personality or demonstrate the ability to think on the spot (44%) would help them land the job. Both of these benefits can be achieved with video interviewing, a tool just 2% of millennials have used.
Alistair Rennie, Managing Director of Foosle, says:
“Employers and recruiters have told us that while they value the time and money saving benefits of video interviews, often candidates drop out of the job application process when it comes to the phase of recording a video interview. So while employers are ready to capitalise on this innovation, one of their key challenges is getting jobseekers to do the same. That’s why Foosle has taken a completely new approach to drive adoption by using behavioural change principles to help the recruitment sector influence candidates to recognise the significant benefits of video interviewing.
Video interviewing is a new and different experience for jobseekers, so naturally there is some hesitation. Despite being a self-confessed digital nation, people do take time to adopt and embrace new technology. This explains why the majority (64%) of jobseekers are sticking to what they know when applying for jobs – CVs and covering letters. Foosle is supporting the tech savvy recruiters and employers who already recognise the value of video in recruitment, by giving them the tools they need to influence jobseekers and shake-up the industry.”
Foosle’s Guide to Candidate Behaviour Change can be downloaded from Foosle.com: http://www.foosle.com/search/product/videointerviews
[i] Foosle commissioned Tech-Savvy research with OnePoll who surveyed a GB representative sample of 1,000 adults aged 18+ between 14th a- 16th October 2015.
[ii] Digital tools for job application refers to social media (7%), video CV (2%), skype interviews (4%) and video interviews (2%)
[iii] Generation Y or Millennials refers to as anyone who took this survey ages 25-43