Visual IQ, a Nielsen company, today announced that Totaljobs, one of UK’s leading job boards, has selected its multi-touch attribution platform. Totaljobs will use the marketing intelligence derived from the solution to better focus marketing investment, and engage customers and jobseekers in more relevant and meaningful ways.
Totaljobs helps organisations achieve better talent success by recruiting the best customers and candidates for the job. Previously, the company relied on a siloed, last-click measurement approach that made it difficult to track the cross-channel, cross-device consumer journey or identify the synergies between channels and tactics. By consolidating and de-duplicating its performance, cost and audience attribute data into the Nielsen Visual IQ platform, Totaljobs will gain actionable intelligence into how their marketing initiatives are performing at granular levels, so they can optimise accordingly.
Totaljobs will also leverage the Nielsen Visual IQ platform’s predictive analytics capabilities to test future spend level scenarios, as well as its programmatic platform integrations to improve their real-time optimisation effectiveness. Moving forwards, the company will look to expand its use of the platform to gain a clear understanding of how their digital marketing and advertising influences offline behaviours.
“Without a comprehensive view of the consumer journey, it can be difficult to find data that justifies spending marketing budget on tactics higher up the conversion funnel,” commented Mallory McManus, Head of Traffic Analytics, Totaljobs. “Our partnership with Nielsen Visual IQ will enable us to better see how clients are interacting with our brand across all channels, devices and touchpoints, and help us optimise our spend to meet our campaign objectives while delivering the most impactful experiences to our customers and candidates.”
“We are delighted to be working with Totaljobs to help them achieve their marketing goals efficiently and effectively,” added Vanessa Tadier, General Manager Europe at Visual IQ. “The path to conversion isn’t a straight, predictable line, especially in today’s digital age, and companies must have access to actionable, real-time marketing intelligence if they want to reach customers effectively and drive meaningful business results. We are looking forward to working closely with the Totaljobs team to ensure they reap the benefits of attribution to the fullest.”