Adicio Inc., the leading provider of interactive classified advertising software solutions for media companies, announced a new partnership with impreMedia, the leading Hispanic news and information company. Adicio will provide online classified platforms in both English and Spanish for all of impreMedia’s publications, including La Opinión (which launched in November, 2010) in Los Angeles, El Diario (which launched in December, 2010) in New York, La Raza in Chicago, La Prensa in Orlando, El Mensajero in San Francisco and Rumbo in Houston.
impreMedia says Adicio’s pricing strategy and robust classified platforms, including a wide range of tools to help generate revenue, made Adicio an attractive partner that will enable impreMedia to leverage the Adicio platforms across multiple classified sites, maximizing their reach.
“Adicio’s aggressive pricing enables us to rapidly accelerate our online classifieds timeline and launch additional sites faster than we expected,” said Ginger Neal, SVP, impreMedia Digital. “Their platforms also provide the influential Hispanic market a wide array of robust online tools and services that arm our business partners and our community with the latest innovative ways to engage.”
impreMedia joins Adicio’s extensive list of clients globally, including International Data Group (IDG), the San Diego Union-Tribune, Metroland Media, Landmark Communications, Raycom Media, the Las Vegas Review-Journal, and Dow Jones Local Media Group.