Stuart Gentle Publisher at Onrec

Women outnumber men online - 07/2001


The gender breakdown of the US Internet audience is an exact mirror of the breakdown of the general population for the first time.

This is according to Nielsen NetRatings, who says that 51.7 percent of active US Internet users are women.

Male users still go online more often, spend more time online, and view more pages than female users do.

Last month, on average, men went online 20 times, spent 10 hours and 24 minutes online in total, and viewed 760 pages. The comparative figures for women were 18 sessions, 8 hours and 56 minutes online, and 580 pages.

Nielsen NetRatings vice-president of ecommerce, Sean Kaldor, attributes the difference in usage patterns to the popularity of adult Internet sites among male users.