Stuart Gentle Publisher at Onrec

Why young candidates expect consistent branding at every level of a business

As well aware as you might already be about the importance of increasing your company's appeal to potential customers, there's another group of people to whom you should also eagerly market: potential employees of your business. Attracting them could be trickier than you currently expect...

One big reason why is that, with the Office for National Statistics having recently reported record highs in UK employment as per a Smart Insights article, you could have to poach your next recruits from your firm's competitors. Here's how you can position your company for success in this area... 

Leave no stone unturned with your branding efforts

If someone is considering applying for a vacant position at your company, whether or not that applicant is already in a job, how would they research your company? Naturally, to answer this question, you can put yourself in the applicant's shoes...

Of course, the person might visit your company's website and even judge from your corporate logo, but your brand consists of more than these. You should be careful what information you place in the public domain, whether on the company website or elsewhere.

It can also pay to be cautious when interacting with customers, not just candidates. After all, word of mouth - either positive or negative - among customers could spread rapidly and trickle through to potential candidates.

Allowing negative publicity to leak in this way could prove surprisingly costly to your business. Research has revealed that 69% of candidates would be unwilling to accept a job in a company of a bad reputation, even if the alternative would be remaining unemployed.

What brand marketing tools are at your disposal?

Once you've determined how you would like to portray your brand to people contemplating working for your company, you can go about leveraging a wide range of promotional measures. Social media is an obvious marketing tool to use, but are you using it effectively?

If you want to advertise specific vacancies, for example, you could highlight specific perks of each role. That could include you mentioning big-name clients with which they will work, or sharing images of exciting events in which members of the team have recently participated.

Still, try not to underestimate how thoroughly a candidate could choose to research your company. If you run a bricks-and-mortar shop, for example, that candidate might choose to pay a visit - without, of course, choosing to notify you beforehand of this visit. highlights the importance of making a shop a "liveable environment" when you want to hire staff for it. Therefore, you should check that the building's central heating and air conditioning work and the place is suitably lit and ventilated. 

Staff could easily pick up on problems in these areas, as well as with the building's layout. No matter what type of business you run, you want its layout to be conducive to a pleasant working experience. Fortunately, a workplace design company like the Shoreditch-based Maris could help you to get that layout just right.