The offline heavyweight campaigns will run on London Underground and on the radio across the UK. The ads feature actor Stephen Fry in the role of an unflappable interviewer, as well as images from top photographer Chris Frasier Smith. It has been produced by ad agency Springer & Jacoby, whose earlier work for GoJobsite attracted a series of international awards in 2000.
Online, GoJobsite will be running a series of massive campaigns throughout April, May and June across a range of the UKs highest traffic sites. It is predicted that the campaigns, which reflect the ëchoiceí theme, will reach well over two thirds of the UK Internet population.
The campaigns promote the choice GoJobsite is able to offer job hunters in comparison to competitors. GoJobsite currently provides over 50,000 new jobs a week, compared with well under 20,000 offered by high-profile competitors such as StepStone and Monster.
www.gojobsite.com
Traffic-driving and brand-building - 05/2001
London Underground and radio campaign