The one thing you always come back to, no matter what you begin with (say social recruiting, text recruiting, visual recruiting, and [insert a new type] recruiting).
Whatever you do, you still need to send messages in the form of emails to communicate with candidates. It’s the lifeline of recruitment.
In marketing, email is 40 times more effective than Facebook and Twitter combined in acquiring customers. In talent acquisition, email plays an equally important role. Receiving a text or a call from a complete stranger can come across as being creepy, invasive, or spammy. Not that there are no spammers in recruitment email, but it’s perceived as being more formal, official, and appropriate way to communicate something as important as a career move.
As important as it is, many recruiters still manage to produce cringeworthy emails. From “Trying too hard to be cool”:.......continue reading