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Stuart Gentle Publisher at Onrec

The digital television revolution - 10/2001

An alternative way to recruit

The biggest technological change to affect the recruitment market in recent years has been the arrival of the Internet. The days of merely posting off your CV are numbered, as ever more companies incorporate the web into their recruitment strategies either through their own corporate sites or using a third part recruitment website.

However, this is no longer the only way of getting connected to the job market. The digital television revolution is radically changing access to programming and with analogue switch-off scheduled to take place during the next decade everyone will be obliged to tune in to a digital TV set. Digital television is leading to a huge increase in the number of channels. The next step from this will be interactive digital television (iDTV), currently in its infancy but which in turn will completely replace our current television systems.

The advantages afforded by digital TV are numerous. It provides an excellent opportunity to get access to the latest job vacancies, bringing the employer and the jobseeker closer together. The scope of television allows employers to broadcast videos showing applicants exactly what it would be like working in that office environment or with a potential new boss.

TV Job Shop marries the benefits of television and the Internet as mediums for the recruitment market. With a digital TV channel and website, www.tv-jobshop.com offers an easy to use one stop shop for the job hunter. Not only does it provide access to the latest jobs and employer details, it also features useful specialist programming. Television facilitates, delivery of up to the minute information on the latest developments in any chosen industry or sector, thereby avoiding the need to wade through endless papers and trade magazines. With the continued development of interactive television, the future of recruitment through your TV looks very bright.

www.tv-jobshop.com