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Stuart Gentle Publisher at Onrec

Survival of the schmoozers: 20% of Londoners say Christmas party is all about impressing the boss

With the Christmas party season almost upon us, it’s time to bring out the sequins and sparkles and start to plan our festive look for the all-important office Christmas party.

A recent survey conducted by the London Hairdressing Apprenticeship Academy asked the UK to reveal who they’re looking to impress at the Christmas party, their pre-party beauty routines and how much they’ll be splashing out on their outfit.

When it comes to dressing to impress, 20% of Londoners are choosing their office party outfit with their boss in mind, as they look to impress them over their colleagues - a higher percentage than anywhere else in the UK.

It’s now all about getting the killer dating app snap for the UK, with 15% most concerned about social media photos than anything else. This is most evident in the North East, where 40% said their main reason for dressing up this festive season was for their dating profiles and social media shots - more than any other region. 

Christmas party romance is far from the minds of millennials, with dating apps rated as more of a preoccupation than hooking up with colleagues at the Christmas party.  Impressing the office crush  was  the priority for only 5% of those surveyed.

Age plays a part in how people perceive the Christmas party, with over a quarter of those in their early twenties thinking it’s all about the after party. In contrast, 1 in 8 of those in their late twenties see the Christmas party as an important opportunity to impress their boss, with the intention of receiving a promotion. 

Trevor Luker, Managing Director of LHAA, says: 

“Here at the London Hairdressing Apprenticeship Academy, we’ve seen an increasing trend of people going all out with hair and beauty treatments for the work Christmas party; looking to one-up their colleagues, their office crush, and more recently, the social media dating apps. After all, who doesn’t want to look great over the festive period?!”

Just how does the UK plan on dressing up for the office party? We also discovered where in the UK will be hitting the sunbeds and which region will spend over £100 on their party look.

Cardiff and Swansea  like to have a healthy glow for their Christmas shindig, with 2 in 3 Welsh respondents planning to hit the sunbeds before the big night. 1 in 4 of those aged 22 - 25 across the UK are planning to book a tanning appointment.

Those living in the East Midlands are taking a leaf out of Kylie Jenner’s book, with 15% of those surveyed planning to have lip filler injected before the Christmas party. Overall, 10% of those surveyed are planning this procedure.

Across the North East, those in Newcastle, Middlesbrough and Sunderland were the biggest spenders in the UK, with 2 out of 5 spending over £100 in the run up to their Christmas party. In comparison, those living in Cardiff and Belfast intend to keep their money in their pockets when it came to the Christmas party, with every respondent from this region stating they’re only planning to spend under £20 on their dress and beauty regime.

www.lhaa.co.uk


The London Hairdressing Apprenticeship Academy (LHAA) is a dynamic and innovative vocational training organisation that specialises in high quality hairdressing training, offering NVQs and Apprenticeships at state of the art hairdressing academies based in Borehamwood Camden Chiswick, Croydon and Loughton.