placeholder
Stuart Gentle Publisher at Onrec

Succeeding in a ‘50 Shades of Gray’ market – one where the wrong exposure hurts both ways

20th October 2015 | The Grange City Hotel, London

20th October 2015 | The Grange City Hotel, London

Chris Bones, Partner & Co-Owner, Good Growth Ltd will be speaking at the upcoming Onrec Conference and Exhibition on the 20th October 2015 in London.

Chris Bones is Partner and co-owner of Good Growth Ltd, a consultancy aimed at transforming commercial and organisation strategies to deliver superior top and bottom line growth over sustained periods of time. He is also professor of Creativity and Leadership at Manchester Business School.

 His latest book 'Leading Digital Strategy' was published this year (2015) and has already received considerable praise from senior leaders. Written in partnership with James Hammersley from Good Growth Ltd it sets out a blueprint for leading successful e-commerce. His last book The Cult of the Leader won the CMI/British Library Management Book of the Year Prize for 2012. 

He is also Dean Emeritus of the Henley Business School having led the merger of Henley Management College (where he was Principal for 3 1/2 years) and the University of Reading. The school is one of Europe's leading institutions holding triple acceditation, a queen's award for enterprise and with its MBA programmes ranked in the world's top 10 by 'The Economist'.

 Prior to leading a business school Chris worked in Industry for 22 years in mainly HR roles starting in Shell, moving to GrandMet, Guinness (and after they merged), Diageo and finally Cadbury Schweppes.



He was an independent director of the UK's Agricultural and Horticultural Development Board and chaired its Audit and Remuneration Committees, Chair of the Terrence Higgins Trust Board and Chair of the Supervisory Group of AIESEC International and a regular columnist and contributor to newspapers and magazines on management and leadership. 
He led the Reform Commission for the UK's Liberal Democrat Party in 2007/8.

 He acted as an adviser to the Hutton Commission on Fair Pay in the Public Sector and to the MacLeod Report on Employee Engagement and has advised the last two UK governments in matters associated with business, innovation and skills.

Chris Bones session title is Succeeding in a ‘50 Shades of Gray’ market – one where the wrong exposure hurts both ways

The internet has changed the rules of recruitment for all companies. With online now the dominant route to market for all job hunters not just graduates/college leavers, it is now more important than ever to develop a recruitment strategy for the digital channel that takes every opportunity to communicate the employment brand and engages the right people to apply for the right jobs – at the right time.

Chris shares his views and experience of developments within the market and highlights the key elements of good practice in presenting the employment brand online as well as some of the common pitfalls and mistakes that companies should avoid. He discusses the growing influence of social media within the market (for employers and for candidates) and stresses the importance of learning the lessons of e-commerce to develop the online recruitment offer.

For customer-centric businesses, there is now a real need for ‘employment customers’ to be handled as well as your business customers.  This includes the decisions that employers make about how they automate the early stages of recruitment for employment brand and employment outcomes.

With extensive knowledge of the digital environment and global talent development Chris will use real-life examples, to highlight the importance of listening to the customer – in this case, the job hunter - in the market. By doing this, organisations can talk to the job-hunter before they get away and reduce the length and cost of filling key positions.

Other speakers include: 

  • Laura Stoker, Executive Director of Global Training, AIRS
    Chad Horne, Head of Resourcing, Three
  • Jabbar Sardar, Director of Human Resources and Organisational Development, Cafcass
  • Steven Brand, Recruitment Marketing & Employer Brand Manager, Deloitte
    Belinda Johnson, Owner, Work-Lab
  • Matt Wynes, Head of Corporate Partnerships, Whizz- Kidz
    Shahzad Ayub, Specialist Employment Law Solicitor, Levenes Employment
  • Matt Alder, Digital Strategist, Technologist, Consultant, HR and Recruitment Marketing Expert, Futurist, Metashift
    Dan Martin, Managing Director at Broadbean Technology
  • Joe Slavin, MD - Recruitment Advertising at Johnston Press
    Mark Kieve, Chief Executive, The Internet Corporation Ltd (Amris E-Recruitment)


Onrec is currently offering £100 off Conference Tickets (£250+VAT). To take advantage of this special offer and for your chance to win a Apple Watch contact Stuart Gentle.

For more information, visit www.onrec.com/events/conference/conferenceuk15